On April 25, 2018, SF Express Japan partnered with the Shenzhen Cross-Border E-Commerce Association to host an online exchange between Chinese and Japanese companies at Estore Corporation’s offices in Tokyo. SF Express Japan General Manager Simon Truss is a representative for SZCBECA in Tokyo.
The participants communicated with each other through video conferencing, with apparel, cosmetics, and retail companies in Tokyo presenting their products to distributors, retailers, and e-commerce platforms in Shenzhen.
Shenzhen participants with William Zhang, SZCBECA representative (second from right)
Participants in Tokyo Japan
Estore Corporation representative Mr. Hironobu Deguchi gives a presentation
This event was unique in that the Japanese participants had the opportunity to present their products directly to buyers in Shenzhen. The participants in Shenzhen could ask various questions about the brands and products. They were particularly interested in bridalwear shoes, branded hair irons, healthy drink makers, and special cosmetics products.
Japanese participants discussing products in Tokyo
Shenzhen participants listening in on product presentations
Towards the end, a Q&A session allowed the participants to communicate their questions and issues freely with one another.
Group photo of all attendees in Japan