SF Express, Singles Day, and Japan-China Cross-Border E-Commerce

  • This year, the online retail industry generated over $25 billion in sales on Singles Day, China’s largest annual shopping festival. Some reports suggest that $1.5 billion were generated in just the first three minutes! What is Singles Day? Singles Day is held every year on November 11, and was originally invented as a so-called antidote to Valentine’s Day, a holiday in whichsingle people go on shopping sprees to treat themselves. Singles Day has since grown into an astonishingly successful retail phenomenon that generates more sales every year than Black Friday and Cyber Monday combined.


    With over 1 billion packages delivered during the Singles Day holiday, how doesSF Express prepare for the influx of orders in both China and overseas regions such as Japan?


    It’s all about speed and teamwork.

    200 high-speed ‘shinkansen’ trains 


    Approximately7,000 tons of air cargocapacity


    20,000 trucks schedules per day during the peak period


    The Singles Day effect isn’t limited to just China.This year, Japan e-commerce traffic also increased by 7%.



    Cross-border e-commerce between Japan and China has grown rapidly since2014. Chinese customers have become smarter and now expect higher quality products; they now know which brands are the most popular.Famous by its high quality and service around the world, Japanese products are very popular among Chinese people. In 2016, Chinese consumers spent more than 1 trillion Japanese yen on Japanese e-commerce products.



    SF Express Japan was established in Tokyo in Feb. 2011, providing import and export express services from Japan. Right now our service covers more than 50 regions and countries in North America, South America, Oceania, Asia and Europe.

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