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| Values represent an enterprise. Values are also the foundation in creating its competitive advantages and fueling its steady development, and to win customers and the future. |
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| As the core of S.F.'s culture, values are not only held high by all employees, but also represent S.F.'s promises and practice. By adhering to both knowledge and actions, S.F. strives to demonstrate its values through what employees are thinking and doing. Such values shape S.F.'s mental power, which has been deeply enshrined in its cohesion, competitiveness and vitality. |
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| Inspired by the values, we hope that the appropriate attitude of handling affairs is cherished by every employee, pooling our strengths for progress. We also hope that employees will pass on our values to customers by their words and deeds, so that customers can experience S.F.'s consistent brand image and that the company can make self-improvements in providing services. |
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| S.F.'s Vision |
| To become the most trustworthy and respectable express delivery company, |
| We are committed to: |
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Offering employees a job with satisfaction and pride |
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Delivering customers' trusts in a swift, safe and accurate way |
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Becoming a constant leader of the express delivery industry |
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Shouldering more social responsibilities |
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| S.F.'s Core Values |
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Become a person with faith and integrity is of prime importance |
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Always respect others; and trust team power |
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Customers are most important to us, and they deserve our best services |
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Be serious towards our work, and show willingness to take up responsibility |
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A combination of the initials of these words -- Faith, Integrity, Responsibility, Service, and Team, FIRST describes SF's core values.
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