2012 - Present
SF Express reorganized its corporate structure, started to adopt a customer-first mentality, and integrated its supply chain solutions. It also consolidated its leading position in the B2B express delivery segment, launched a dedicated e-commerce express delivery business, and continued to advance towards higher goals.
SF established its own cargo airline subsidiary and began exploring the international express delivery market to bolster its competitive advantages in the express delivery business.
SF Express established its headquarters in Shenzhen. The company improved its management capabilities, standardized the delivery network, and committed itself to provide better customer service.
SF Express began expanding its business from southern China to the rest of the country, entering into a period of rapid growth.
Focusing on core cities within the Pearl River Delta region, SF Express launched its business with a difficult start in Shunde, Guangdong Province.